A&W’s campaign comes as the way food is produced becomes an increasingly prominent issue for restaurants, grocers and consumers. Denver-based burrito chain Chipotle Mexican Grill Inc is one of the most well-known restaurant companies that uses organic ingredients and antibiotic-free meat when possible. “You see more and more companies trying to go that route,” said Steve West, a restaurant industry analyst at ITG, based in St. Louis. “We’ve seen hamburger chains in the past like Hardee’s and Jack In The Box realizing, ‘we can’t compete with McDonald’s and Burger King on this low-quality, cheap food – we’ve got to take it up a notch.'” Growth promotants help ranchers and feedlots raise more beef using less feed. The company has worked on its plan for 18 months, lining up suppliers in Canada, the United States and Australia. Senecal said A&W’s beef costs will climb, but it has no plans to raise burger prices. “I think we’ll get lots more customers and sell lots more burgers,” she said. But West said A&W will have to raise prices at some point to reflect its higher costs unless it’s willing to absorb a slimmer margin, which is unlikely. Canada is the world’s 11th biggest beef producer, according to U.S. Department of Agriculture data. The Canadian Cattlemen’s Association says all Canadian beef is “safe, wholesome and nutritious.” In a statement, it said Canadian ranchers have used growth promotants for more than four decades, and the products are approved by the country’s health department. “Science shows that the amount of hormone in a serving of meat from a treated animal is virtually indistinguishable from the amount of hormone in an untreated animal,” said CCA spokeswoman Gina Teel. The decision is aimed to satisfy a consumer preference, and A&W makes no claims that beef without added hormones or steroids is more healthy or nutritious, Senecal said. Meat processors have also been examining how cattle are raised.
Canada burger chain A&W taps demand for hormone-free beef
SpaceX Falcon 9 rocket will launch the Cassiope satellite for the Canadian Space Agency this Sunday. Canada is launching Cassiope in an effort to unravel the mysteries of space weather. The satellite is 4 feet by 6 feet and will monitor the activity of solar particles using cameras that examine auroras, spectrometers, electron imagers, radio receivers, a flux gate magnetometer ,and other cool space stuff. This information could help protect the Earths infrastructure from damaging solar storms. Cassiope which stands for Cascade Smallsat and Ionospheric Polar Explorer will also carry a technology demonstrator Cascade payload, which will move high volume data anywhere in the world. Cassiope is the first of three satellites that Canada is sending into orbit as part of the RADARSAT Constellation Mission , which is intended to provide maritime surveillance, disaster management, and ecosystem monitoring capabilities through an enhance polar outflow probe (ePOP). This is the largest space launch in Canadas history. Together, the three satellites will offer complete daily coverage of Canadas3,855,100 square miles of territory, and Canada will be able to monitor polar ice conditions, oil pills, ship movements, forest fires, wetlands and coastal changes, and other things. The three-satellite configuration is a paradigm shift from earlier RADARSAT missions that launched a single satellite. By distributing the capabilities of the system across multiple satellites, the CSA aims to establish a more robust, flexible system that can be maintained at a lower cost, and launched using smaller, less expensive launch vehicles, like the Falcon 9. SpaceX was founded by startup superhero Elon Musk ( the real-world Tony Stark of our age ), who also founded PayPal and Tesla Motors and serves on the board of SolarCity. In 2012, SpaceX launched the Falcon 9 rocket carrying a Dragon capsule full of supplies , which became the first private unmanned spaceship in history to successfully attach to the International Space Station . The long-term goal is send humans into space, but SpaceX is starting out by sending other things, like cargo and satellites. Governments are historically the only entities with enough resources to fuel space missions, but Musk has changed all that. SpaceX works with governments and private organizations to help them fulfill their galactic needs. Earlier this year, it earned a contract with Thales Alenia Space to launch Turkmenistans first satellite into orbit to set up a national system of satellite communications. This will be the first launch of the latest version of the Falcon 9, with upgraded engines and stretched fuel tanks.