Movies Hook Up With Theaters For A New Look At History

Eventually, movie theater owners came to understand that concessions were their ticket to higher profits, and installed concession stands in their theaters. World War II further solidified the marriage between popcorn and the movie theaters. Competing snacks like candy and soda suffered from sugar shortages and in turn, rationing, as traditional sugar exporters like the Philippines were cut off from the United States . By 1945, popcorn and the movies were inextricably bound: over half of the popcorn consumed in America was eaten at the movie theaters. Theaters began pushing advertisements for their concessions harder, debuting commercials that played before (and sometimes in the middle of) movies that enticed audiences to check out the snacks in the lobby. Maybe the most famous of these is Lets All Go to the Lobby , a 40-second advertisement that debuted in 1957. In 2000, the advertisement was selected by the Library of Congress for preservation in the United States National Film Registry due to its cultural and historical value. But for all their marketing ploys, movie theaters saw their popcorn sales steadily decrease into the 1960s. The culprit was a new technology, the television, which lessened the need to go out to the movies. The popcorn industry sags in the 50s as Americans begin to watch more and more television and go less and less to movie theaters, Smith says. Popcorn wasnt widely eaten in homes, mostly due to how difficult it was to make: consumers needed a popper, oil, butter, salt and other ingredients to replicate their favorite movie theater snack at home. To ease this burden, one commercial product, EZ Pop, marketed itself as an all inclusive popcorn makersimply move the container over a heat source, and the popcorn pops, completely flavored.

9 Movies You Should Be Ashamed To Be Afraid Of

9 Movies You Should Be Ashamed To Be Afraid Of

Ha! 3. The Entity (1983) S Remember being scared by Poltergeist? That’s fair. Poltergeist is a good horror film that makes the environment that surrounds us every day vaguely threatening. Plus they did that whole ‘based on a true story’ media blitz at the time of its release. If that didn’t make you feel a little creeped out when you saw static on your tv screen, you weren’t paying attention during the movie. The Entity was Poltergeists’ sleazy cousin, that was all about watching a ghost sexually assault a woman for two hours in a vaguely poltergeist-ish way. It’s embarrassing to have seen it at all. And yet the two movies layer on each other and morph into this big creepy mass that keeps you from feeling safe in your house even though one of those movies clearly didn’t earn your fear. 2. The Blair Witch Project (1999) The Blair Witch Project isn’t really a bad movie.

Movies: Alfonso Cu├íron’s ‘Gravity’ and Other October Pleasures


The five HD films are all pretty well known plays that ran for a long time on Broadway (some were even revived a second time). They all feature a lot of music and much of it is good (who can resist the chance to sit in the theater and, on cue, sing the bouncy 1959 hit song Love Potion No. 9 with the audience in Smokey Joes Cafe?). Most cineplexes are houses with several screens and the houses will only use the play films a maximum of five nights in the autumn and winter on a single screen, while revenue comes in from commercial films on the other screens. Movie theaters charge two or more times the price of regular movie tickets for Met Opera ($24 where I live) and plays into movies, so revenue is higher. These plays into films also open up a new theater going viewer market for theaters. The series is a bonanza for history lovers across the country that live quite a distance from New York. They can now see plays about the past on films that were prevented by geography for years. The odd aspect of the Direct from Broadway series, though, is that all of the play except Memphis were filmed years ago. Sophisticated Ladies was filmed live on stage in 1981, Smokey Joes Cafe was filmed in 1995 and the Sondheim review in 1999. Jekyll and Hyde was filmed in 2000 and starred David Hasselhoff. They are historical chestnuts, and a little bit of history in themselves. Will these older film versions of plays be as sharp as Memphis, filmed just two years ago?


A massage therapist (Julia Louis-Dreyfus) arrives at the home of a fit male client who lives on the top floor of his building. Every time she arrives he pops out with a killer smile looking down to greet her. He never thinks to help her as she arduously lugs her massage table up the entire steep flight of stairs. Excuse the stretch but this is sometimes how it feels to write about movies. Especially the ones that are true lookers that you’re still just not that into. By any definition GRAVITY is the movie of the moment and by some measures it will come to be regarded as The Movie of the Year. (You can lock it up for a Best Picture nomination ). If you’ve ever wondered “What’s all the fuss?” about something that everyoneelse loved I hope you’ll choose empathy when you learn that I did not love it. In the binary-thinking of the 21st century the internet this makes me a hater but this is not the case. At every zero gravity step of its way I was trying to love it. And I did mostly like it… at least through its astounding 20 minute (?) opening act, which appears to have been miraculously filmed in one continuous shot. MORE AFTER THE JUMP …