Image: IDEO But two other, less obvious things distinguish it from video-making brethren like Instagram and Vine: you don’t haveto share what you create, and you can revisit and rework projects later. Image: IDEO “I think we can complement other video sharing services,” says Dominique Yahyav, the IDEO designer who led the project. Image: IDEO “I think that what I really see this app as is your video camera. This is your video camera to capture your moments. Then you can go share them.” Image: IDEO The best thing about Vine, without a doubt, is its tap-to-shoot interface. With that one ingenious interaction, the app brought the power of the cut to the smartphone-wielding masses, transforming interminable home movies into surprisingly rich little films. The worst thing about Vine is having to put stuff on Vine. The price you pay for using the incredible movie-making tool is being forced to broadcast yourself on its network. Thankfully, now we have Spark Camera , a $2 app from renowned design studio IDEO that gives you the same glorious one-finger-movie-making functionalityand some other good stuffwithout any obligation to share when youre done. The app was IDEOs answer to a straightforward question: how can we give people a simple way to make great looking videos on a smartphone? Its carefully selected feature set is all about giving you things you need to create meaningful mini-movies without slowing you down.
The Big Business of Big Hits: How Blockbusters Conquered Movies, TV, and Music
Physicist Sameet Sreenivasan of the Rensselaer Polytechnic Institute in New York conducted a detailed data analysis of novel and unique elements in movies throughout the 20th century. Sreenivasan analyzed keywords used on the Internet Movie Database (IMDb) to observe trends. A novelty score was given based on the number of times any given keyword was used to describe another film. Films that had higher novelty scores featured a word that was rarely used to describe it. While films with lower novelty scores had a keyword used to describe a variety of them. A range from zero to one was applied as the novelty score, with the least novel being zero. To depict the evolution of film culture over time, Sreenivasan then lined up the scores chronologically. “You always hear about how the period from 1929 to 1950 was known as the Golden Age of Hollywood,” Sreenivasan said to Wired. “There were big movies with big movie stars. But if you look at novelty at that time, you see a downward trend.” After studio systems fell in the 1950s, filmmakers burst with new ideas which enhanced the movies during the 1960s. Films like Bonnie and Clyde in 1967, Breathless in 1960, and The Good, the Bad, and the Ugly in 1966 were all very well received.
IDEO Creates a Gorgeous App for Making Movies on Your iPhone
But chewing disrupts this inner speech, the Cologne study suggests, keeping the new name from being imprinted on our brains. The study involved 96 people at a movie theater. Half of the moviegoers received free popcorn throughout the movie, the other half got a small sugar cube (and wouldve been charged ten bucks for it if this were a real movie). Several ads preceded the movie. According to the research, which was published in the Journal of Consumer Psychology, the ads had no effect on the moviegoers who ate popcorn, but a demonstrable positive effect on those who had the quick-dissolving sugar cube. “The mundane activity of eating popcorn made participants immune to the pervasive effects of advertising,” Sascha Topolinski, a researchers, said in the studys report. Going forward, the researchers suggest, the study could spell doom for the traditional popcorn machine in the movie theater. “This finding suggests that selling candy in cinemas actually undermines advertising effects, which contradicts present marketing strategies, the report indicates. In the future, when promoting a novel brand, advertising clients might consider trying to prevent candy being sold before the main movie.” Certainly, any theater looking to eliminate popcorn from the movies would have an uphill battle. Popcorn at the movies is a century-old tradition . But you know whats an even older tradition? Making money in America. Expect every kernel to get branded with its own advertisement soon. On a broader scale, if this leads to entire theaters chawing on popcorn, expect home-theater technology sales to quadruple.
Chewing popcorn could block ads’ influence in movies, new study finds
But critics don’t talk about small flops. And after add those up and you’ll see an even bigger failure. So what you see is that efforts to save on cost might improve profitability in the short run. But in the long run, you’re undermining the very essence of what builds blockbusters.Studios and publishers need help from talent and from retailers to make these big hits. And there is a trickle-down effect. Thecompanies that made the last successful blockbuster, whether it’s a book or a TV show, tend to be well-positioned to produce the next successful blockbuster. How do blockbusters beget blockbusters? If you haven’t had a hit in a long time, it’s harder to build the next one. One hit has a halo effect. [The opposite effect] is what NBC is experiencing. They haven’t recovered from the period when they managed for margins. You see the same dynamics in movies, too.